April 27, 2012

Alan von Lützau: Zirkeltraining

Today I like this book by Alan von Lützau, a freelancing creative based in Amsterdam and Berlin. Its title in German is "Zirkeltraining", in English it would be "Circuit Training". 

The lovely black and white book is published by Verlag Hermann Schmidt Mainz. Please check out their great program specialized in typography and graphic design.
"Books and products by 'Schmidt' are 'more than just a book' and possess the impetus to be the most significant and beautiful, perhaps even the very first publications on the specific subject matter."  

Just because it fits so well: They have also an online shop where you can order these two foxes by famous German graphic designer Otl Aicher, best known for being the lead designer for the 1972 Munich Olympics. Both posters were part of Aicher's controversial image campaign (1976) for Isny, a small resort in the Allgäu. Instead of green fields and blue sky, he created an environment completely in black and white - that was a bit disturbing for some people ...

 (Images: Verlag Hermann Schmidt, www.typografie.de: Otl Aicher: Isny-Plakate, Motive "Fuchs im Winterwald" and "Fuchs")